the techniques and strategies developed to sell tickets to (or otherwise elicit payment for) activities that amuse and involve us.
Changing demographics:
Three broad demo shifts : 1) the emergence of a technologically savvy teenage audience. 2) an increase in the entertainment demands of 18-34 year olds. 3) and a continuation of spending on leisure among baby boomers (35-64). Aggregate spendin
the segmentation of Fiedler’s situational elements.
During the interview with Mr. Hong, former mayor, we explained little bit about situational criteria of Fiedler’s theory to analyze the category of municipal government. The result is both 1(Good, High, Strong), and 5(Weak, High, Strong). Because government office has hierarchical and detailed-structure, its task structure and leader posit
the part of employees (Employees feel like they are no more than components in the organization) ; changeable expectations; and incohesive collegiate and work groups, all the result of the preceding factors. Many experts argue that people at the lower and middle levels of public organizations often become lost in the complicated bureaucratic and public policy system. They work under elaborate rul
오늘날의 광고는 상품을 판매하고자 하는 마케팅 전략의 한 부분으로써의 역할 뿐만 아니라, 사회전반적인 환경의 변화에 영향을 미치게 될 만큼 광범위한 분야로 발전하고 있다. 또한 사람들이 엄청난 수요의 광고에 노출되어 생활을 하게 됨으로써 광고에 대한 많은 장점과 단점이 대두되고 있기도
¶ 파국적/재난적 해석 (catastrophic misinterpretation)
- 침투적 사고에 대한 파국적 해석으로 인해, 개인에게 심각한 의미(meaning)와 중요성(importance)을 지닌 위협 자극의 범위가 확장되고, 침투적 사고는 더욱 빈번하게 의식으로 침투하게 되며, 결과적으로 생각을 통제하는 것이 매우 어려워짐.
- 침투적 사고